This quote from Seth Godin expresses my hopes for the student who has created a product or service and is in process of developing it for sale to the world.
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Instead, we have the opportunity to do two difficult things:
- Make something that works. Make something effective, efficient, a breakthrough in cost/benefit and a tour de force of design and elegance.
- Build rituals and language around it. Engage in communicating not just the obvious features of the product, but work to create an emotional process around the use of the thing.