The Market

Scroll Down for Chapters

• Chapter One – Introduction to Marketing
• Chapter Two – Introduction to Four P's
• Chapter Three – Framework
• Chapter Four – Design & Development
• Chapter Five – Product Centric
• Chapter Six – Goto Market
• Chapter Seven – Pricing One
• Chapter Eight – Pricing Two
• Chapter Nine – Pricing Three
• Chapter Ten – Pricing Strategy
• Chapter Eleven – Distribution
• Chapter Twelve – Promotion
• Chapter Thirteen – Social Media
• Chapter Fourteen – Segmentation
• Chapter Fifteen – Branding
• Chapter Sixteen – Brand Mapping
• Chapter Seventeen – The Customer
• Chapter Eighteen – Choice
• Chapter Nineteen – The Purchase
• Chapter Twenty – A Brand
• Chapter Twenty One – Brand Message
• Chapter Twenty Two – Brand Perception
• Chapter Twenty Three – Brand Package
• Chapter Twenty Four – Persuasion
• Chapter Twenty Five – Re-Position Brand
• Chapter Twenty Six – Market Leadership
• Chapter Twenty Seven – Rewards
• Chapter Twenty Eight – Customer Centricity
• Chapter Twenty Nine – Focus on Customer
• Chapter Thirty – Retention
• Chapter Thirty One – Development
• Chapter Thirty Two – The Right Customer
• Chapter Thirty Three – Channels
• Chapter Thirty Four – Search
• Chapter Thirty Five – Personal Preference
• Chapter Thirty Six– The Long Tail
• Chapter Thirty Seven – World Wide Web
• Chapter Thirty Eight – Case Studies
• Case Studies –
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